Why LATCH? A Letter From the Founder

The other night, as I was feeding my daughter one last time before bed, I smiled at how peaceful she seemed and felt thankful for the comfort and security nursing gives her.

Before she was born, i had planned on nursing for 3 months at the most. I couldn’t imagine feeling like my body belonged to someone else for any longer than that! 

I thought breastfeeding would be a hindrance to my strength and my identity. Now, after 8 months of breastfeeding my daughter, I feel like I have gained strength and experienced womanhood in a new and beautiful way, not like i’ve lost my body to a baby.

As much as I loved breastfeeding, I realized pretty quickly that it was impossible to nurse in public in most of my dresses, and having a bottle on hand any time I wanted to wear a dress was just too much of a hassle.

I decided that something had to be done. Not just for me, but for all the fashion-conscious nursing moms out there. I set out to design a nursing friendly dress that would function impeccably and most importantly, that moms (myself included) would feel excited to wear.

My prototype evolved about 12 times before it was perfect. I decided to give it the most rigorous test possible: my very first flight with a baby.

The whole experience is an anxious blur: I got stopped and searched going through security. i was terrified of germs and worried about people getting annoyed if my daughter cried.

Just when things couldn’t get any more stressful, it was time to nurse. After a tension-filled morning I was flooded with relief to find that thanks to my LATCH dress, feeding my baby on an airplane could be so simple.

I knew I had to get LATCH dresses into the hands of as many women as possible. Now, months later, my dream is coming to life!

Mama’s, I know you’re juggling so much and you’re doing a great job! I hope these dresses are the sigh of relief for you that they have been to me. Here’s to womanhood, motherhood and a dress for every day!


E.A. Lepine


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